:root{
  --ink:#14163a; --ink-2:#3a3d63; --muted:#5d6084;
  --bg:#f7f9fc; --surface:#ffffff; --line:#dfe4ef;
  --blue:#2f5bff; --blue-d:#1f3fd1; --blue-soft:#e8edff;
  --sun:#ffd23f; --ok:#0f8a5f; --err:#c62b3b;
  --r:14px; --r-s:8px;
  --font:"Segoe UI",system-ui,-apple-system,"Helvetica Neue",Arial,sans-serif;
  --max:1140px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font-family:var(--font);color:var(--ink);background:var(--bg);line-height:1.6;font-size:17px}
img{max-width:100%;height:auto;display:block}
a{color:var(--blue-d)}
a:hover{color:var(--ink)}
:focus-visible{outline:3px solid var(--blue);outline-offset:3px;border-radius:4px}
.wrap{width:min(var(--max),92%);margin-inline:auto}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:#fff;padding:.6rem 1rem;z-index:100}
.skip:focus{left:0}
h1,h2,h3{line-height:1.12;letter-spacing:-.02em;margin:0 0 .6em;font-weight:800}
h1{font-size:clamp(2.3rem,5.4vw,4rem)}
h2{font-size:clamp(1.8rem,3.6vw,2.6rem)}
h3{font-size:1.2rem;letter-spacing:-.01em}
p{margin:0 0 1em}
.lead{font-size:1.2rem;color:var(--ink-2);max-width:60ch}
section{padding:clamp(3.5rem,8vw,6rem) 0}

.site-header{background:#fff;border-bottom:1px solid var(--line);position:sticky;top:0;z-index:50}
.nav{display:flex;align-items:center;justify-content:space-between;gap:1rem;min-height:76px}
.brand img{height:46px;width:auto}
.menu{display:flex;align-items:center;gap:1.6rem;list-style:none;margin:0;padding:0}
.menu a{color:var(--ink);text-decoration:none;font-weight:600;padding:.4rem 0;border-bottom:2px solid transparent}
.menu a:hover,.menu a[aria-current="page"]{border-color:var(--blue)}
.menu a.btn{border:0;padding:.7rem 1.2rem;color:#fff}
.burger{display:none;background:none;border:1px solid var(--line);border-radius:var(--r-s);padding:.55rem .7rem;cursor:pointer}
.burger span{display:block;width:22px;height:2px;background:var(--ink);margin:4px 0}
@media(max-width:820px){
  .burger{display:block}
  .menu{position:absolute;left:0;right:0;top:100%;background:#fff;border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;gap:0;padding:.5rem 4%;display:none}
  .menu.open{display:flex}
  .menu li a{display:block;padding:.9rem 0}
  .menu a.btn{text-align:center;margin:.6rem 0}
}

.btn{display:inline-block;background:var(--blue);color:#fff;text-decoration:none;padding:.95rem 1.6rem;border-radius:999px;border:0;cursor:pointer;font:inherit;font-weight:700;transition:background .2s,transform .2s}
.btn:hover{background:var(--blue-d);color:#fff;transform:translateY(-1px)}
.btn.ghost{background:transparent;color:#fff;box-shadow:inset 0 0 0 2px #fff}
.btn.ghost:hover{background:#fff;color:var(--ink)}
.btn.light{background:var(--sun);color:var(--ink)}
.btn.light:hover{background:#fff;color:var(--ink)}
.btn-row{display:flex;flex-wrap:wrap;gap:.9rem;margin-top:1.6rem}

.hero{background:var(--ink);color:#fff;padding:clamp(3rem,7vw,5.5rem) 0;overflow:hidden}
.hero .grid{display:grid;grid-template-columns:1.05fr .95fr;gap:3rem;align-items:center}
.hero h1{color:#fff}
.hero .lead{color:#cfd3f5}
.hero .hl{background:linear-gradient(transparent 62%,var(--blue) 62%);padding:0 .1em}
@media(max-width:900px){.hero .grid{grid-template-columns:1fr}}

.serp{background:#fff;color:var(--ink);border-radius:var(--r);padding:1.2rem;box-shadow:0 30px 60px -20px rgba(0,0,0,.55);font-size:.95rem}
.serp-bar{display:flex;align-items:center;gap:.7rem;border:1px solid var(--line);border-radius:999px;padding:.6rem 1rem;color:var(--muted);margin-bottom:1rem}
.serp-bar svg{flex:none}
.res{padding:.8rem .9rem;border-radius:var(--r-s);display:grid;grid-template-columns:auto 1fr;gap:.2rem .8rem;align-items:start}
.res + .res{margin-top:.3rem}
.res .pos{grid-row:1/4;width:2rem;height:2rem;border-radius:50%;background:var(--line);color:var(--muted);display:grid;place-items:center;font-weight:800;font-size:.9rem}
.res .url{color:var(--muted);font-size:.8rem}
.res .t{color:#1a0dab;font-weight:600;font-size:1.05rem;line-height:1.3}
.res .d{color:var(--ink-2);font-size:.85rem;line-height:1.4}
.res.top{background:var(--blue-soft);outline:2px solid var(--blue)}
.res.top .pos{background:var(--sun);color:var(--ink)}
.res.dim{opacity:.5}
.serp-tag{display:inline-block;background:var(--sun);color:var(--ink);font-weight:800;font-size:.75rem;padding:.15rem .55rem;border-radius:999px;margin-top:.3rem}

.benefits{display:grid;grid-template-columns:repeat(3,1fr);gap:1.2rem;margin-top:2.2rem}
.benefit{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1.5rem}
.benefit svg{width:36px;height:36px;color:var(--blue);margin-bottom:.8rem}
.benefit h3{margin-bottom:.3em}
.benefit p{color:var(--ink-2);margin:0;font-size:.97rem}
@media(max-width:900px){.benefits{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.benefits{grid-template-columns:1fr}}

.video{position:relative;aspect-ratio:16/9;border-radius:var(--r);overflow:hidden;background:linear-gradient(135deg,#1f2a7a,#14163a);box-shadow:0 20px 40px -20px rgba(20,22,58,.5)}
.video iframe,.video video{position:absolute;inset:0;width:100%;height:100%;border:0}
.video .poster{position:absolute;inset:0;width:100%;height:100%;border:0;background:none;color:#fff;cursor:pointer;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:.8rem;font:inherit;text-align:center;padding:1rem}
.video .play{width:76px;height:76px;border-radius:50%;background:var(--sun);display:grid;place-items:center;transition:transform .2s;color:var(--ink)}
.video .poster:hover .play{transform:scale(1.08)}
.video .play svg{margin-left:5px}
.video .cap{font-weight:700}
.video .soon{font-size:.9rem;color:#cfd3f5}
.video.empty .poster{cursor:default}
.video.empty .play{background:rgba(255,255,255,.2);color:#fff}
.video.empty .poster:hover .play{transform:none}
.privacy-note{font-size:.85rem;color:var(--muted);margin-top:.7rem}

.intro-split{display:grid;grid-template-columns:.9fr 1.1fr;gap:3rem;align-items:center}
@media(max-width:900px){.intro-split{grid-template-columns:1fr}}

.dark{background:var(--ink);color:#fff}
.dark h2,.dark h3{color:#fff}
.dark .lead{color:#cfd3f5}
.steps{list-style:none;margin:2.4rem 0 0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:1.4rem;counter-reset:s}
.steps li{counter-increment:s;position:relative;padding-top:3.4rem}
.steps li::before{content:counter(s);position:absolute;top:0;left:0;width:2.6rem;height:2.6rem;border-radius:50%;background:var(--sun);color:var(--ink);font-weight:800;display:grid;place-items:center}
.steps li::after{content:"";position:absolute;top:1.3rem;left:3.2rem;right:-.7rem;height:2px;background:rgba(255,255,255,.25)}
.steps li:last-child::after{display:none}
.steps p{color:#cfd3f5;font-size:.97rem}
@media(max-width:900px){.steps{grid-template-columns:1fr 1fr}.steps li::after{display:none}}
@media(max-width:560px){.steps{grid-template-columns:1fr}}

.t-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.6rem;margin-top:2.2rem}
.t-card h3{margin:.9rem 0 .1rem}
.t-card p{color:var(--muted);margin:0;font-size:.95rem}
@media(max-width:760px){.t-grid{grid-template-columns:1fr}}

.packs{display:grid;grid-template-columns:repeat(3,1fr);gap:1.3rem;margin-top:2.2rem;align-items:stretch}
.pack{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1.8rem;display:flex;flex-direction:column}
.pack.feat{border:2px solid var(--blue)}
.pack .sub{color:var(--muted);font-size:.93rem;min-height:1.5em;margin:0}
.pack ul{list-style:none;padding:0;margin:1rem 0 1.6rem;flex:1}
.pack li{padding:.5rem 0 .5rem 1.7rem;position:relative;border-top:1px solid var(--line)}
.pack li::before{content:"";position:absolute;left:.1rem;top:.75rem;width:.8rem;height:.45rem;border-left:3px solid var(--ok);border-bottom:3px solid var(--ok);transform:rotate(-45deg)}
.pack .btn{text-align:center}
@media(max-width:900px){.packs{grid-template-columns:1fr}}

details{background:var(--surface);border:1px solid var(--line);border-radius:var(--r-s);padding:1rem 1.2rem;margin-bottom:.7rem}
summary{cursor:pointer;font-weight:700;list-style:none;display:flex;justify-content:space-between;gap:1rem}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-size:1.4rem;line-height:1;color:var(--blue)}
details[open] summary::after{content:"–"}
details p{margin:.8rem 0 0;color:var(--ink-2)}
.faq{max-width:780px}

.cta-band{background:var(--blue);color:#fff;text-align:center}
.cta-band h2{color:#fff}
.cta-band p{color:#e4e9ff;max-width:56ch;margin-inline:auto}
.cta-band .btn-row{justify-content:center}

.page-head{background:var(--ink);color:#fff;padding:clamp(2.8rem,6vw,4.5rem) 0}
.page-head h1{color:#fff;font-size:clamp(2rem,4.4vw,3.2rem);margin-bottom:.4em}
.page-head p{color:#cfd3f5;max-width:62ch;margin:0;font-size:1.15rem}

.contact-grid{display:grid;grid-template-columns:1.5fr .8fr;gap:2.4rem;align-items:start}
@media(max-width:900px){.contact-grid{grid-template-columns:1fr}}
.form{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:clamp(1.3rem,3vw,2.2rem)}
.form fieldset{border:0;padding:0;margin:0 0 1.6rem;min-width:0}
.form legend{font-weight:800;font-size:1.1rem;padding:0;margin-bottom:.9rem}
.row{display:grid;grid-template-columns:1fr 1fr;gap:0 1rem}
@media(max-width:600px){.row{grid-template-columns:1fr}}
.field{margin-bottom:1rem;display:flex;flex-direction:column}
label,.lbl{font-weight:600;font-size:.95rem;margin-bottom:.35rem}
label .opt{font-weight:400;color:var(--muted)}
input[type=text],input[type=email],input[type=tel],input[type=url],select,textarea{font:inherit;padding:.8rem .9rem;border:1.5px solid #b9c1d6;border-radius:var(--r-s);background:#fff;color:var(--ink);width:100%}
input:focus,select:focus,textarea:focus{outline:3px solid var(--blue-soft);border-color:var(--blue)}
textarea{min-height:130px;resize:vertical}
.checks{display:grid;grid-template-columns:1fr 1fr;gap:.5rem .9rem}
@media(max-width:600px){.checks{grid-template-columns:1fr}}
.check{display:flex;gap:.6rem;align-items:flex-start;font-weight:400;margin:0}
.check input{margin-top:.35rem;accent-color:var(--blue);width:1.05rem;height:1.05rem;flex:none}
.radios{display:flex;flex-wrap:wrap;gap:.6rem 1.4rem}
.hp{position:absolute;left:-9999px;height:0;overflow:hidden}
.status{margin-top:1rem;padding:.9rem 1rem;border-radius:var(--r-s);display:none;font-weight:600}
.status.show{display:block}
.status.ok{background:#e3f6ee;color:#0a5c40}
.status.error{background:#fde8ea;color:#8f1d2a}
.side{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1.6rem}
.side h3{margin-top:0}
.side ol{padding-left:1.2rem;margin:0 0 1.2rem;color:var(--ink-2)}
.side li{margin-bottom:.5rem}

.prose{max-width:760px}
.prose h2{font-size:1.5rem;margin-top:2rem}
.prose ul{padding-left:1.3rem}
.prose li{margin-bottom:.35rem}
.note{background:#fff8dd;border:1px solid #ecd56a;border-radius:var(--r-s);padding:.9rem 1.1rem}

.svc{display:grid;grid-template-columns:1fr 1fr;gap:1.2rem;margin-top:2rem}
@media(max-width:760px){.svc{grid-template-columns:1fr}}
.svc article{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:1.6rem}
.svc article p{color:var(--ink-2);margin:0}

.site-footer{background:#fff;border-top:1px solid var(--line);padding:3rem 0 2rem;font-size:.95rem}
.foot{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:2rem}
@media(max-width:760px){.foot{grid-template-columns:1fr}}
.foot img{height:42px;width:auto;margin-bottom:.8rem}
.foot h3{font-size:1rem;margin-bottom:.6rem}
.foot ul{list-style:none;margin:0;padding:0}
.foot li{margin-bottom:.35rem}
.foot a{color:var(--ink-2)}
.copy{border-top:1px solid var(--line);margin-top:2rem;padding-top:1.2rem;color:var(--muted)}

/* ====== Animaciones ====== */
.site-header{transition:box-shadow .3s}
.site-header.scrolled{box-shadow:0 8px 24px -14px rgba(20,22,58,.35)}
.burger span{transition:transform .3s,opacity .2s}
.burger.is-open span:nth-child(1){transform:translateY(6px) rotate(45deg)}
.burger.is-open span:nth-child(2){opacity:0}
.burger.is-open span:nth-child(3){transform:translateY(-6px) rotate(-45deg)}
.btn.wa{display:inline-flex;align-items:center;gap:.55rem;background:#1faa59}
.btn.wa:hover{background:#168a47}

/* Hero: orbes flotantes */
.hero{position:relative}
.hero .wrap{position:relative;z-index:1}
.orb{position:absolute;border-radius:50%;filter:blur(60px);opacity:.45;pointer-events:none}
.orb.o1{width:340px;height:340px;background:var(--blue);top:-90px;left:-70px}
.orb.o2{width:280px;height:280px;background:#7a3cff;bottom:-110px;right:8%}

/* Gráfico SERP */
.serp{position:relative}
.serp-bar{position:relative}
.caret{display:none;width:2px;height:1.1em;background:var(--blue);margin-left:-.5rem}
.serp.typing .caret{display:inline-block}
.serp-list{position:relative}
.serp-rank{display:flex;align-items:center;justify-content:space-between;gap:1rem;margin-top:.9rem;padding:.6rem .9rem;border-radius:var(--r-s);background:var(--ink);color:#cfd3f5;font-size:.85rem;font-weight:600;max-height:0;opacity:0;overflow:hidden;padding-block:0;transition:max-height .4s,opacity .4s,padding .4s}
.serp-rank.show{max-height:60px;opacity:1;padding-block:.6rem}
.serp-rank .rk-num{font-size:1.5rem;font-weight:800;color:var(--sun);line-height:1}
.serp.won .serp-rank .rk-num{color:#5dffb0}
.res{position:relative}
.serp.won .res.top{animation:glow 1.6s ease-in-out infinite}
.serp.won .res.top .pos{animation:pop .6s cubic-bezier(.2,.9,.3,1.6)}
.serp.won .serp-tag{animation:pop .6s .15s both cubic-bezier(.2,.9,.3,1.6)}
.conf{position:absolute;width:8px;height:8px;pointer-events:none;z-index:5}
@keyframes glow{0%,100%{box-shadow:0 0 0 0 rgba(47,91,255,.0)}50%{box-shadow:0 0 0 7px rgba(47,91,255,.22)}}
@keyframes pop{0%{transform:scale(.4)}100%{transform:scale(1)}}

/* Vídeo: póster animado */
.video{transition:transform .25s ease-out,box-shadow .3s;transform-style:preserve-3d;will-change:transform}
.video[data-vimeo]:hover{box-shadow:0 30px 60px -20px rgba(47,91,255,.55)}
.video .poster{overflow:hidden}
.video .v-glow{position:absolute;inset:-30%;background:radial-gradient(circle at var(--mx,50%) var(--my,50%),rgba(47,91,255,.55),transparent 45%),conic-gradient(from 0deg,rgba(255,210,63,.18),transparent 30%,rgba(122,60,255,.25),transparent 70%,rgba(255,210,63,.18));animation:spin 14s linear infinite;pointer-events:none}
.video .v-eq{position:absolute;left:0;right:0;bottom:0;height:38%;display:flex;align-items:flex-end;justify-content:center;gap:6px;padding:0 10% .6rem;opacity:.35;pointer-events:none}
.video .v-eq i{flex:1;max-width:22px;background:linear-gradient(var(--sun),transparent);border-radius:4px 4px 0 0;height:30%;animation:eq 1.2s ease-in-out infinite}
.video .v-eq i:nth-child(2){animation-delay:-.2s}.video .v-eq i:nth-child(3){animation-delay:-.5s}.video .v-eq i:nth-child(4){animation-delay:-.8s}.video .v-eq i:nth-child(5){animation-delay:-.35s}.video .v-eq i:nth-child(6){animation-delay:-.65s}.video .v-eq i:nth-child(7){animation-delay:-.1s}
.video .play{position:relative;z-index:1;animation:beat 2.2s ease-in-out infinite;box-shadow:0 10px 30px -6px rgba(255,210,63,.7)}
.video .play .ring{position:absolute;inset:0;border-radius:50%;border:2px solid var(--sun);animation:ring 2.2s ease-out infinite}
.video .play .ring.r2{animation-delay:1.1s}
.video .cap,.video .v-hint{position:relative;z-index:1}
.video .v-hint{font-size:.85rem;color:#cfd3f5;animation:blink 2.4s ease-in-out infinite}
.video.empty .play,.video.empty .play .ring{animation:none}
.video.empty .play .ring{display:none}
.video.empty{background:linear-gradient(110deg,#1f2a7a 30%,#2b3a9c 50%,#1f2a7a 70%) 0 0/250% 100%;animation:shimmer 3.5s linear infinite}
.video iframe{opacity:0;transform:scale(1.04);transition:opacity .6s,transform .6s}
.video.playing iframe{opacity:1;transform:none}
.video.playing .poster{opacity:0;transform:scale(1.1);transition:opacity .5s,transform .5s}
.video.loading::after{content:"";position:absolute;left:50%;top:50%;width:44px;height:44px;margin:-22px 0 0 -22px;border-radius:50%;border:4px solid rgba(255,255,255,.25);border-top-color:var(--sun);animation:spin .8s linear infinite;z-index:3}
.video.playing::after{display:none}
.v-wave{position:absolute;width:20px;height:20px;margin:-10px 0 0 -10px;border-radius:50%;background:var(--sun);z-index:2;pointer-events:none;animation:wave .9s ease-in forwards}
@keyframes wave{to{transform:scale(60);opacity:0}}
@keyframes spin{to{transform:rotate(360deg)}}
@keyframes eq{0%,100%{height:15%}50%{height:90%}}
@keyframes beat{0%,100%{transform:scale(1)}50%{transform:scale(1.08)}}
@keyframes ring{0%{transform:scale(1);opacity:.9}100%{transform:scale(2.1);opacity:0}}
@keyframes blink{0%,100%{opacity:.5}50%{opacity:1}}
@keyframes shimmer{to{background-position:-250% 0}}

@media(prefers-reduced-motion:no-preference){
  /* Entrada del hero */
  .hero h1,.hero .lead,.hero .btn-row{animation:up .8s both cubic-bezier(.2,.8,.2,1)}
  .hero .lead{animation-delay:.12s}.hero .btn-row{animation-delay:.24s}
  .hero .serp{animation:up .9s .2s both cubic-bezier(.2,.8,.2,1)}
  .hero .hl{background-size:0 100%;background-repeat:no-repeat;background-image:linear-gradient(var(--blue),var(--blue));background-position:0 100%;background-size:0 38%;animation:hl .8s .7s forwards ease-out}
  .orb.o1{animation:float 9s ease-in-out infinite}
  .orb.o2{animation:float 11s -3s ease-in-out infinite reverse}
  .btn.light{position:relative;overflow:hidden}
  .btn.light::after{content:"";position:absolute;top:0;left:-60%;width:40%;height:100%;background:linear-gradient(100deg,transparent,rgba(255,255,255,.7),transparent);transform:skewX(-20deg);animation:shine 3.6s 1.5s infinite}
  /* Aparición al hacer scroll */
  .js .reveal{opacity:0;transform:translateY(26px);transition:opacity .7s var(--d,0ms) ease-out,transform .7s var(--d,0ms) cubic-bezier(.2,.8,.2,1)}
  .js .reveal.in{opacity:1;transform:none}
  /* Tarjetas */
  .benefit,.pack,.t-card,.svc article{transition:transform .3s,box-shadow .3s,border-color .3s,opacity .7s var(--d,0ms),transform .7s var(--d,0ms)}
  .js .benefit.in:hover,.js .pack.in:hover,.js .svc article.in:hover{transform:translateY(-6px);box-shadow:0 20px 40px -22px rgba(20,22,58,.45);transition-delay:0ms}
  .benefit:hover svg{animation:wiggle .6s}
  .pack.feat{animation:featpulse 2.8s ease-in-out infinite}
  /* Pasos: la línea se dibuja y los números hacen pop */
  .js .steps li::after{transform-origin:left;transform:scaleX(0);transition:transform .8s .4s ease-out}
  .js .steps li.in::after{transform:scaleX(1)}
  .js .steps li::before{transform:scale(0);transition:transform .5s var(--d,0ms) cubic-bezier(.2,.9,.3,1.6)}
  .js .steps li.in::before{transform:scale(1)}
  /* FAQ */
  details[open] p{animation:up .35s both}
  .cta-band{background:linear-gradient(120deg,var(--blue),#5a3cff,var(--blue));background-size:200% 100%;animation:bgmove 8s ease infinite}
  .form .btn:active{transform:scale(.97)}
}
@keyframes up{from{opacity:0;transform:translateY(28px)}to{opacity:1;transform:none}}
@keyframes hl{to{background-size:100% 38%}}
@keyframes float{0%,100%{transform:translate(0,0)}50%{transform:translate(30px,24px)}}
@keyframes shine{0%,60%{left:-60%}100%{left:130%}}
@keyframes wiggle{0%,100%{transform:rotate(0)}30%{transform:rotate(-12deg) scale(1.1)}60%{transform:rotate(8deg) scale(1.1)}}
@keyframes featpulse{0%,100%{box-shadow:0 0 0 0 rgba(47,91,255,0)}50%{box-shadow:0 0 0 8px rgba(47,91,255,.14)}}
@keyframes bgmove{0%,100%{background-position:0 0}50%{background-position:100% 0}}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .video .v-eq,.video .v-glow{display:none}
}